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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit LA program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • Better understand how ad fraud works in the digital advertising ecosystem (including real life examples).
  • Be current on what Google is doing to defend advertisers, publishers, and users from ad fraud.
  • Take action in defending back against ad fraud.
  • Define goals and determine hard metrics that matter to your business
  • Find your target audience online
  • Develop a consistent cross-channel content marketing campaign
  • Measure success
  • How to quickly benchmark the relationship between product and marketing
  • How to apply product design best practices to your brand
  • How to systematically translate your products into an enduring brand
  • Creative uses of live streaming and VR/MR, experimental technology and IoT / connected devices;
  • A sense of the current landscape, including the newest activations, products, and campaigns;
  • What some of these things actually cost to produce
  • Understand the difference between reporting and analytics
  • Walk away with our actionable 3 pillars of success
  • Learn how to break down different solution models
  • Be able to establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success
  • View activity and behavior data to look for churn indicators
  • Create measurable business rules from those indicators
  • Define the strategy to translate business rules to prediction scores
  • Take action on the highest prediction scores to stop churn
  • Use publishers and influencers to create branded content that's far more effective (and less BS-filled) than traditional online advertising (e.g. pre-roll ads).
  • Craft branded content for maximum impact on social media
  • Effectively use humor to connect with young audiences
  • Identify the cutting edge tools you need to interact with young audiences better — i.e. messenger bots, live streaming video, and interactive tech
  • The current state of a big data and algorithmic content presentation
  • Best practices for content creation in this new world order
  • How to use big data to get to better creative
  • How to create content the robots will like
  • Avoid falling for generational stereotypes
  • Stay attuned to the next generation's consumption trends
  • Create content that connects with millennials
  • Use big data to your advantage
  • Leverage the biggest emerging trends in marketing
  • Become a friction master, slaying it daily in your business
  • Understand how to work cross functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • The difference between Audience Development and Audience Engagement
  • Effective strategies for developing your own Audience Engagement framework
  • Learn the key secrets to optimizing your customer connections
  • The MVP (most valuable part) of true Audience Growth

Acting on consumer data insights for better cross-channel media performance. In this session we will present key learnings of brands using better data and tools to improve their media decision-making and marketing ROI. You will learn what brands must do to regain control of consumer data and see the value of linking TV to digital and digital to measurement.

  • Assess your current brand strength
  • Evaluate the need for a sub-brand
  • Define metrics and desired outcomes for your sub-branding efforts
  • Develop a strategy for sub-brand rollout
  • Stand out amid the content avalanche by crafting compelling social content
  • Make every connection meaningful by speaking to your audience’s unique needs
  • Capitalize on major moments by surfacing—and resurfacing—the right stories
  • Lead the conversation by finding and grabbing hold of the angle you can own

Join us at DS Los Angeles 2017

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